Meta advertising support
for commercial finance firms

Advertising review, practical sign-off and verification support for eligible commercial finance businesses. We start with your business model and follow the journey beyond the advert.

DISCUSS YOUR META CAMPAIGNS
A scoped commercial compliance service. Contractual sign-off is not statutory authorisation or FCA authorisation. Meta makes its own verification and advertising decisions.
The practical challenge

Your finance may be unregulated.
Your advertising still needs attention.

A commercial-finance campaign can encounter Meta's financial-services verification requirements even where its underlying activity is outside the regulated consumer-credit perimeter.

The work begins to establish what your business does, who can apply and whether verification arrangements are appropriate. We bring those questions together with a review of what customers actually see.

What we can help with

From the first claim
to the next campaign.

A defined initial review and an agreed ongoing service, built around the assets and activity you actually use.

01 / REVIEW

Make the whole
journey clear

We assess the business model, product, intended borrower audience and lead routing before reviewing campaign content.

  • Website, landing pages and lead forms
  • Sample Meta adverts and creative
  • Relevant follow-up emails, SMS and call scripts
  • Claims, disclosures and eligibility controls
02 / VERIFY

Support an appropriate
Meta verification route

Where appropriate, we support the expressly agreed financial-services advertiser verification process and confirm our regulatory details for the specific engagement.

  • Identify type and payer remediation
  • Record written contractual clearance for specific advert versions
  • Keep advertiser identity and responsible line accurate
  • Review relevant Meta messages and requirements
03 / MAINTAIN

Keep changes
under review

Agreed monthly oversight helps maintain a clear record of reviewed campaigns, changes, issues and the action needed.

  • Review material changes before use
  • Maintain a concise issues and information record
  • Review notified platform warnings and restrictions
  • Proportionate record-keeping and partner due diligence
One connected
customer journey
Advert
Landing page
Lead form
Follow-up
Recipient

Ongoing oversight relies on you supplying current assets, changes, platform messages and agreed management information. The exact scope is recorded in your agreement.

Eligibility comes first

A service for the
right business model.

Designed for eligible UK non-regulated commercial-finance advertising and lead-generation activity on Meta. Each product, audience, campaign and customer journey is assessed individually.

Clear boundaries from the start

This service does not confer FCA authorisation, AR or IAR status or a principal relationship. It does not include statutory financial-promotion approval.

Finance sought wholly for business purposes

We examine borrower type, eligibility controls, products and how enquiries are routed.

A defined Meta advertising operation

The accounts, brands, assets and verification arrangement must be expressly agreed. Other platforms require separate scope.

A willingness to act on the review

Material issues need remediation. Changes to copy, targeting, products or the journey may require further review before use.

Regulated activity needs its own route

Consumer credit, regulated credit broking, personal or mixed-use borrowing and mortgages are outside this service. A different scope and any necessary regulatory arrangement must be in place first.

How we work

A clear process.
A record you can use.

01Understand

Discuss your model, intended borrowers, Meta accounts and the issue you need to resolve.

02Review and remediate

Review the agreed assets and customer journey, identify material issues and agree changes.

03Document and support

Record version-specific contractual sign-off and support the appropriate agreed verification process.

04Maintain oversight

Review notified changes and issues within the monthly service, escalating concerns where needed.

Common questions

Know what you are
putting in place.

It can. The regulatory status of the underlying activity and Meta advertising requirements are separate considerations. Meta UK advertiser verification, FCA financial-services verification for financial-services advertisers. We assess your particular business, arrangements and account requirements before agreeing a support route.
It is written contractual compliance clearance for specified versions of content within the agreed non-regulated commercial-finance scope. It is Meta-specific and can be qualified or withdrawn if the facts or requirements change. It is not statutory approval under section 21 of the Financial Services and Markets Act 2000.
No. You retain the underlying marketplace for your own business. This service does not create FCA authorisation, an appointed representative or introducer appointed representative appointment, or a principal relationship.
No. Borrower type, product, amount, purpose and the activities carried out all matter. Lending to limited companies differs from lending to sole traders and some partnerships. Eligibility for this service must be assessed before the defined financial-services route is used.
No. Meta controls verification, account access, ad approval and delivery. We provide reasonable support within the agreed scope but cannot guarantee Meta's decisions, processing time, continued access or advertising performance.
You retain responsibility for accounts, targeting, product accuracy, eligibility controls, data use, consent and commercial partner relationships. Our review and oversight depend on complete, accurate and current information from you.
Those are outside this Meta-only service. Any additional platform or regulated activity needs a separate written scope and, where required, the appropriate regulatory permissions, appointment or statutory approval.
Start with your actual campaign

Let's establish the right next step.

Tell us what you promote, who can apply and what Meta has asked you to provide. We'll assess whether the service fits your business and explain the scope before work begins.

DISCUSS YOUR META CAMPAIGNS
USEFUL FOR THE FIRST CONVERSATION
Your website and campaign landing pages Sample adverts and lead forms Intended borrowers and eligibility criteria The exact Meta verification or rejection message